Specialized’s history is captivated in innovation. While that band additionally fuels a lot of the company’s marketing, it additionally lds up. But afore the innovation, there was a bike trailer. The aggregation sed in 1974 aback Mike Sinyard awash his VW Microbus for $1,500 and acclimated best of that money to buy Italian bike genitalia coveted by roadies in California. He buried them in a bike bivouac and pedaled about from abundance to store.
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Soon after, came the aboriginal aboriginal Specialized uct, a alley tire, appear in 1976, because Sinyard anion the annoy was the distinct allotment of accessories your ride depended on the most, and he was annoyed with the options on the market. Then, afterwards he and anatomy architect Tim Neenan spent a brace of years autritative alley frames, Specialized angry its absorption to the apprentice alcove of abundance biking in 1981 and uced the aboriginal Stumpjumper. It wasn’t the aboriginal abundance bike on the market, but it was the aboriginal to be m-uced, which helped acquaint the new action to bags of cyclists.
“From the actual beginning, Specialized has been about architecture bikes and accessory that break a botheration and ample a need,” says Mark Cote, the brand’s all-around business manager. “That’s what still drives us today.”
The 44-year history of Specialized has apparent a lot of addition that has apparent affluence of problems for cyclists, alike if cyclists didn’t apperceive they had a problem. In 1993, it congenital a absolutely active, absolute abeyance anatomy with the FSR, application the four-bar Horst-Link system. Seven years afterwards it alien abounding abeyance to the cantankerous country army with the S-Works FSR XC—the aforementioned basal architecture that the bikes use today. In 1999, it got into “Body Geometry” to try to amount out w to accomplish a adequate saddle. It alien the Brain, an able sck technology, in 2003 with the S-Works Epic. And bristles years ago, it developed the “Win” adit with the advice of NASA engineers to try and absolute the aerodynamics of its bikes.
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Today, Specialized has a duke in every aspect of the two-wheeled world, from driver e-bikes to aerodynamic alley bikes, and there’s no urance that the company’s adherence to addition is slowing down. Its headtube sck, the FutureSck, is actuality placed on added alley and chance models. Meanwhile, it purchased fit arrangement Retül that uses bittersweet mapping to advice its retailers put you on the absolute saddle and frame. On some bikes, the chip SWAT aculator arrangement lets you abundance ride essentials afterwards cutting a backpack, or bushing pockets. And
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