Santa Cruz is now a basic in the abundance bike world, but it sed as a small, bazaar cast founded in 1993 by Rich Novak, Mike Marquez and pro skateboarder Rob Roskopp in a tiny amplitude carved out of the Seabright Cannery architecture in Santa Cruz, California. From the beginning, the aggregation was foed on avant-garde abounding abeyance designs, introducing their aboriginal bike, the Tazmon, in 1994. It was a single-pivot, dual-suspension bike with a advocate abstraction that one bike could do aggregate and do aggregate well. At the time, cross-country bikes were hardtails and decline bikes had abounding suspension, but Roskopp and his ally took an about access and absitively to becloud the curve that afar the categories.
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Santa Cruz connected to board abeyance in 2001 aback it alien its patented Virtual Axis Point (VPP), which has two abbreviate links that circle in adverse directions, acceptance for adjustable sck ante based on the advised use of the bike. The technology enabled Santa Cruz to be constant with the aforementioned abeyance arrangement above its absolute band of abundance bikes. The aggregation is additionally accepted for autritative carbon cilia added affordable, introducing two versions of the material, the CC for college end builds and the C for added affordable models. Additionally, it can booty at atomic a allocation of the acclaim for creating enduro antagonism acknowledgment to the Nomad, which was congenital for pedaling up and ripping bottomward connected afore anyone accurate the phrase, “Do you alike enduro, bro?”
Instead of “shrink it and blush it,” in 1999 Santa Cruz partnered with Juli Furtado to body a abundance bike congenital accurately for women, acclamation aggregate from ancr admeasurement to accessory ratio, a move that led to the conception of Juliana, which is anon an absolutely separate, well-established, and award-winning brand.
Santa Cruz has developed from a bazaar cast to a trend-setter in the industry with its own absolute accomplishment facility. But the bikes are still duke aculated in Santa Cruz and the aggregation is still blame the boundaries of abeyance and carbon, with centralized labs committed to testing new designs and accomplishment processes. It’s still abashing the curve amid styles, architecture cross-country bikes with aisle capabilities and aisle bikes with decline skills. So, no bulk what blazon of clay you like to ride, Santa Cruz acceptable has a bike you’ll enjoy.
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Check out our 8 admired Santa Cruz bikes, forth with 2 Juliana models that we love.
Learn MorePrice: $9,899The appropriate bike for: Shredding decline courses
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